The New Online World
Rick Taylor February 25, 2011 Resources
It is really amazing to me how much things have changed as a result of technology, even in a mature industry like ours!
It was only 15 years ago that email became widespread and the internet age began. Since then it has been quite a ride.
For instance, in the past Yellow Pages made up 90% of a movers budget for marketting their services to local clients. Today that figure is closer to 30% and is dropping every year. The importance of a strong online presence is key. After all, if you are reading this blog post, you are doing so through our web site!
Our moving crews now use smart phones that allow us to communicate instantly through text, voice or two way radio. Coming soon, these phones will include GPS, automatic log book entries and fuel tax reporting.
As I write this, we are entering into a new "cloud" based system where we soon will be able to provide service with no internal documents. This key technology will streamline our communications to a degree never before possible.
These changes have allowed us to expand our reach, quality and ease of use to our customers. Although we are Burlington,Ontario based and call the communities of Oakville,Toronto and Hamilton our local neighbourhoods, the internet really has enabled us to be a truly worldwide mover.